Evian + Paul Smith

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A new collaboration between Evian and Paul Smith has produced this energetic bottle design. @PSFK says “Another designer water bottle. Yawn.”

I tend to agree that the world has enough fancy h2o packaging, but I happen to love Paul Smith and his vibrant aesthetic. It seems to stem from a genuine curiosity about the world and a playful (there’s the word of the week!) spirit. From what I’ve read by him and about his design process, I’ve found him to be a very inspiring, yet humble guy.

What do you think… is it joy? or yawn?

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