I tend to agree that the world has enough fancy h2o packaging, but I happen to love Paul Smith and his vibrant aesthetic. It seems to stem from a genuine curiosity about the world and a playful (there’s the word of the week!) spirit. From what I’ve read by him and about his design process, I’ve found him to be a very inspiring, yet humble guy.
What do you think… is it joy? or yawn?September 23rd, 2009