Yesterday the team was searching for some video inspiration and we were reminded of this. One member of the team hadn’t seen it so we all had to stop and watch it together. Then I realized I hadn’t shared it with you all, and I couldn’t believe it. This ad for Sony Bravia, in which 170,000 bouncy balls are released down a hill in San Francisco, remains one of the most joyful pieces of advertising ever created. Pure color and exuberant energy. I smile every time I watch it.
Watch the “making of” video too. There’s a playful spirit that comes out from the director and the crew. It seems there was a real intention to make something joyful and beautiful, not just flog product. It’s a good reminder that you don’t always need to put the product front and center in the ad. If you believe in the value of what you’re offering, then a more emotional approach is not just more compelling, but also more lasting.
PS: Watch for the frog. It’s my favorite part!February 23rd, 2012