{AoJ loves} Flying Tiger

Aesthetics of Joy flyingtiger1a

1 / 2 / 3 / 4 / 56 / 7 / 8

One morning late last week I was wandering through the Flatiron feeling jet lagged and allergic and because of these two things, more than a little bit sorry for myself. And then I walked by the Flying Tiger store, and it was like a cool, pollen-free breeze. I couldn’t help but wander in.

Flying Tiger is a Danish chain that’s a bit like if IKEA and Michael’s craft store had a really fun baby. There’s stationery, party supplies, kitchen goods, craft materials (including a wall of glitter!), and small accessories that are hard to categorize: everything from socks to earbuds to multicolored cotton balls. Items feature bright colors and whimsical prints, and merchandise changes frequently so there’s always something new when you go in. Often there’s a seasonal theme — like the strawberries, above — that carries across a wide range of merchandise in the store. It’s always random, often over-the-top, but it’s one of the few stores that feels like a treasure hunt every time I go in.

And here is the too-good-to-be-true part: the prices are extremely affordable. So affordable, in fact, that nothing on this page costs more than $5. (Really!) I’m not 100% sure about the quality of items, but given many items are disposable, it doesn’t seem like a huge dealbreaker. They’re like a little seasoning: joyful versions of everyday basics, delightful in small doses and helpful for perking up an otherwise dull desktop, kitchen counter, or backyard picnic. 

 

Aesthetics of Joy FlyingTiger2

1 / 2 / 34 / 5 / 6

Now for the bad news: Flying Tiger unfortunately doesn’t sell online yet, so you have to visit one of their locations (or get a friend in New York, Copenhagen, or Reykjavik to send you things). The upside, though, is that they’re rapidly expanding (both New York stores have opened within the last year) and there should be more stores stateside soon! (Readers in Europe and Japan: there are 605 stores across your region so you’re probably within a stone’s throw of one, if you don’t shop there already!)

Visit: Flying Tiger, 920 Broadway, New York, NY or 1282 Third Avenue, New York, NY

PS: As a reminder, I have never done sponsored content and this is no exception. My opinions on this and other stores and products is strictly my own, and this post was neither solicited nor compensated. If you find it here, it’s because it brings me joy, and I want to share it with you :)

Hey, Guess What?

The Aesthetics of Joy is now a book! Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness is now available.

Learn more

1 Comments

Leave a Comment