Emotion + graphic design case study: Pudding packaging


These pudding packages, all designed for the same brand by Dusseldorf-based Yvonne Nieweth, make a great case study in emotional design. Each one is different from the next in the quality and intensity of emotion it evokes. Which ones seem the most joyful to you?

Via TheDieline. See the images larger here.

Hey, Guess What?

The Aesthetics of Joy is now a book! Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness is now available.

Learn more

Leave a Comment