Bubble wrap turns 50

The world’s most joyful packaging material turns 50 this week. Go pop some in its honor!

Or live vicariously and feel the delight emanating off the screen from the bubble wrap scene in Wall-E. What does it say about our culture that we we envision such an oddly iconic pleasure as a connection point between two futuristic robots? What timeless part of our psyche does bubble wrap speak to?

Hey, Guess What?

The Aesthetics of Joy is now a book! Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness is now available.

Learn more

Leave a Comment