In case you missed it, this Idea Lab visualization from Sunday’s NYT Magazine made me smile, and made me think.
It’s interesting to me the way aesthetics can transform the emotional tenor of content. Though the subject matter has a negative slant (partially genuine, partially comic), the circular shape, colors, and stripes emanating like rays of light from the center make the whole thing kind of delightful. But why? I think it’s because our emotions react to aesthetics before they process content. Even when the aesthetics and content are dissonant, the aesthetics guide our reactions, I guess because in most circumstances, aesthetics are an accurate shortcut to understanding content.
What are other good examples?May 18th, 2010